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7 reasons why you MUST have your own info product

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What do you think? What’s the biggest reason millions of people log onto the internet each day? Simple. To get information. Google alone serves up 400 million searches per day! OK, so what’s it to you? This quest for information is an opportunity for you to fill a need. And if you do it right . . . to make some money along the way.

Info marketing 101

This is by far the simplest business you can start. You develop a product that is nothing more than information. And other people buy this product to get the info. Sounds simple enough, right?

How do you make it work?

OK, the concept is simple. But to make it a successful business people need to want the information you’re providing. So step one is to discover what kind of info people want. How do figure that out?

A super simple trick is to just to check “answer” sites. Just go to Yahoo! answers or ask.com and see what kinds of questions people are asking. You’re looking for popular questions or common themes. For things that are causing people discomfort. And provide the answer – in the form of an info product.

An encouraging word

Don’t worry! Info product creation is easy… Think about this: An info product is just a bunch of articles strung together. Don’t try to write a whole ebook. Just try to write one or two articles a day. And when you have a collection, expand and embellish them and put them together into an ebook.

OK, what’s so hot about digital products? Well, that bring me to the tile of this article Here are the seven reasons

1. Simplicity and ease

Once it’s built it runs pretty much on it’s own. And your customers need very little support. So it’s nearly a 100% hands-free business. You’re building a completely automated business.

You have no physical inventory. You never have to deal with shipping. It’s digital.

2. Repackaging

Once you have a few info products created. You can just combine them into a more expensive product. It’s very easy to package multiple ebooks together as one new one. Then you can sell it for a lot more. People will be willing to pay a lot more for one big ebook. Instead of several small ebooks.

3. Resellers

When you own the product, you can sell resell rights to it. Recently, resell rights have become extremely popular, because people just don’t want to invest the time and money into making their own. Plus, you get to charge two to three time as much for these rights.

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Take parts of your info product and turn it into a email training series. And build your list with it. A list is it’s own reward!

5. More leverage

Don’t stop there . . . break it into several smaller reports. Then you can use the reports as the front-end of your product funnel. They can be free or low prices. And you’re creating targeted leads for your main product all along. You can even make these viral by allowing your affiliates to give them away. Wait, did I say “affiliates”?

6. An army of affiliates

This is a real power strategy. When you own your own products. Other people can become your affiliates. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? Well, you *need* your own product to get affiliates.

7. Joint Ventures

I’ve saved the best for last. The number one way to launch your success is through joint ventures. That makes this is the biggest reason for creating your own info products. Because if you don’t have you own product, you’ve got nothing to JV.

Summing it up

If you don’t want to sell digital products by now, then you haven’t been paying attention. You’ll become the ruler of your own fate. Because you’re 100% in control. So, decide to just start:

  • Visit an “answers” site
  • See what people are asking about
  • Start providing information

The steps on how to write an ebook are really that easy. And in no time you’ll have an info product ready to go.

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The Key To High Quality Articles People Will Read

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Article writing and marketing have undergone a dynamic evolution in online marketing. Marketers have discovered many ways to “repurpose” articles, and they’re no longer written just for directory submissions. The internet is an unimaginably large entity comprised mostly of written content, so it’s really no surprise. You can make money in any number of ways with solid and good quality content. Next we’ll explore a few solid, tested tips you can put into your article marketing starting today. A fantastic new resource can be seen at this Ultimate Spin Ready Articles web site

The most crucial aspect of your article is the reason it was written. The article’s purpose and what it’s regarding must be crystal clear. If you can’t do this, you’re going to have a hard time writing well written articles. Just know that writing articles for the net is different than just writing any article. Here you will want to secure the reader’s focus and then use your information to help him through the article. This is why the first paragraph of your article should clearly tell the reader what they should be expecting throughout the article. The most popular way to write good articles for the Internet is to first talk about the problem you’re addressing and then explain them how the solution can be reached. Your reader will then have a reason to actually read what you’ve written, and will understand what you’re saying.

The ability to have focus when you write will help you produce much higher quality articles. The value of focus is incredible, and it’s something that all writers of all kinds of content begin to appreciate in time. If you take a lot of breaks and entertain interruptions, it’s a real time killer. Try to arrange your work so you have the minimal amount of interruptions.

For instance, don’t have your instant messenger signed in when you’re writing, as people might IM you and get you distracted. For the period you’re writing, disable or turn-off anythng that rings, buzzes, chimes, or plays music. The more focus you have, the easier the work will be for you. You need to consider the latest trends in PLR marketing like what is seen on this Ultimate Spin Ready Articles website

Make sure the reader is at ease. You’re not writing about science, after all, you’re trying to help people. Try to limit your vocabulary so that average readers can read it. In case you have to introduce new terms that your readers are unaware of, explain them properly before you jump into the details. In other terms, if you don’t make readers feel as tranquil as possible, they won’t read what you write.

Your articles and business can only benefit from learning these points, and others, as you write your future articles. Give your articles that extra edge by sharing quality information that is easy to read and consume. Think of your articles as little ambassadors for your business because they are. Look at this Ultra Spinnable Articles web page

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Article Marketing – Writing Articles That Convert

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One of the most popular and powerful methods to generate traffic is article writing and article marketing. But just knowing that is one thing. The other component is possessing the knowledge and experience to write such articles. Some internet marketers are so intimidated by article writing that they hire professional content producers to do the writing for them. However, what if your budget does not allow for you to do this?

You’ll pay well for good articles, but they’ll be worth it. But if you’re like most people, you only need some solid suggestions that will get you on your way to writing excellent articles. Next up, we’ll share some great tips you can put to work immediately. I assume that you are someone who wants to boost their earning income tremendously, so I  would also suggest that you try and take a look at Confidential Conversion Bonus, a  revolutionary  new  item!

While you’re writing, just remember that 99% of online readers suffer from impatience and short attention spans. They do not want to devote a lot of time to any one particular thing, like reading. Your articles need not be, should not be, works of literary length. There’s a short range of 350/400 to 500 words for article marketing content. Try to stick to the upper limit because you can lose them if you write too much. But if you’re a good writer, and experienced, then you can write beyond that amount. Do maintain a central topic for your articles. There are times when you can write on several within one article, but that’s generally reserved for more experienced writers. The main problem concerns the best way to present more than one topic/theme within a single article. It will be much easier to expand on a single idea within an article, and your expertise and knowledge will come through better. If you do try this and fail, then your writing will appear to be insufficient and will not reflect well on you. Keeping your articles to a single topic when you have a lot to write about allows you to write many articles. You can create a stronger reputation with more articles, plus you’ll get more backlinks and more traffic.

If you’re interested in  developing your  website  profit producing  tactics, and desire to turn into a better affiliate marketer,  then an element that  I would certainly  advise you to take a look  at is Confidential Conversion April 13th.

Always write more than a single article draft. It’s just a smart idea to check for mistakes like spelling, grammar, sentence and paragraph structure, etc. The first draft is not the one you want to publish, either. You want to go through your article at least twice before you submit it for publication. You might even want to get someone else to take a look at your article to get some fresh eyes on it before you submit it.

Article writing and marketing are skills anyone can learn on a basic level. Learning how to write basic articles is a good idea if you want to make money online.

You won’t always have enough to hire a professional writer to create your articles for you. So obviously this is something you can do that will help your business. Ok, you’re not after the Nobel Prize for Literature – just good enough to get it read and your link clicked.

Lots of very helpful information about different  SEO topics you can find right here: Internet Marketing Tips And  Tricks.

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Affiliate Marketing Revised

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Everything you think you know about building an affiliate business is wrong. Everything you’ve been taught is simply out of date. And if you don’t change your tactics, you cannot survive.

You’ve been duped

You’ve probably heard how easy it is to start an affiliate business. This is partially true. It is the easiest business you can possibly start. But starting your own business is really hard, so it’s all relative.

Here’s the ugly truth

And to make matters worse, you’ve taught to do it the hard way. You’re told to pick one of more products to promote. Next do some keyword research. Then to use keyword-based advertising to send visitors to the product. And finally get a fat check for all the sales. But this just won’t work!

Don’t bother with keywords

Keyword advertising used to work. But keywords are too expensive now. It’s time for a paradigm shift.

The NEW game

There is a light at the end of the tunnel. Follow this method and win again…

  • Do CPA marketing instead of product promotion
  • Utilize demographics data
  • Market on display networks

Get into CPA marketing

CPA stands for Cost Per Action. It’s far superior to product promotion. Because it doesn’t involve payment. You get paid when they take an “action”. Like completing a survey. Which is much easier than getting them to buy something.

Instead of researching keywords, research demographics

Don’t waste time researching keywords (see below). So spend your time doing demographics research. First you select your CPA offer. Then go to a site like Quantcast.com. And research what kinds of people will be interested.

Do image ad marketing

Now you have your offer and your demographics. You can target these exact demographics on display networks. And let images do the work. And there was no keyword research required. And you’ll save a fortune. Image ad clicks are much cheaper.

Summing it up

This is truly a quick cash concept. Because it’s free to get started in CPA. It’s much cheaper to do image ads than keyword ads. Display networks let you do demographics targeting. And your commission is much easier to earn.

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Article Marketing Automation Making Blogging Easier!

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article marketing automation is an absolute necessity if you are going to succeed with article marketing or indeed at any sort of profitable blogging. Blogging is in fact one of the best ways to benefit from writing articles it is just a way of holding a conversation on line. You can hold this conversation with as many people as you want and it is only limited by the amount of people who come to your blog. Article marketing and blogging is a great way to connect with people especially those with similar interests to yourself. Simply put up interesting or controversial thoughts and opinions and invite comment. If you have a particular passion you can easily attract interest from similarly passionate people and stimulate further interest in the subject. Write a few articles and distribute these to get links back to your site. If the work is too daunting use a good article writer to churn out quality articles. Soon you will start building a healthy readership. Of course it hasn’t taken long for commercial interests to cotton on to this and see the money making opportunities inherent in this technology. The main object here is to establish yourself as an authority on a particular subject and to build a profile for yourself. This can work for anybody from an internet marketer selling money making products to your local real estate agent or neighborhood lawyer. However, building credibility has it’s cost. You need to maintain contact with your readership and regularly write interesting and valuable content for your blog. This regular input is the most daunting aspect of blogging unless you are a skilled and competent writer or have some sort of article marketing automation. Fortunately these written pieces do not have to be very long but they do need to be regular, especially if you are also hoping to get noticed and indexed by the search engines. Getting on the first page of Google is incredibly good for business. Be careful to avoid blatant advertising in your blogging. Otherwise it is all too easy to put people off. Casual recommendation is the best promotion. Building your profile and authority will have all the positive spin off to bring people to your website where you can encourage questions that can showcase your knowledge in your answers.

To keep up with your success and indeed to help achieve it you need to invest in some automation. If you don’t get some help the whole thing can become very tedious and hard to maintain. When you use article marketing methods you are required to write and submit a great many articles. Article marketing is the free method to success but it does require work so it does pay to find some affordable and effective methods of doing this. One product that I do recommend is article marketing automation. The other product is an article writing aid that will speed up you article writing beyond anything you might have thought possible. Try this article writer for only $7. Yes these are my affiliate links if you choose to buy through them but I am certain that you will be pleased that you did.

In whatever you choose I wish you every success. Michael Jay..

Articles Marketing Automation

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Using Web Audio for Success

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It’s undeniable that if you add audio to websites it will increase your results. In fact, not using audio is a big mistake. Audio increases opt-ins. And your sales.

Why does it work?

There’s no real mystery. The web is mostly silent. Audio adds a human quality to your site. And adds the feel of a real live person. Audio literally breathes life into your website. And people like to interact with things that are alive!

Some more benefits

Adding audio increases your profits in two ways. You’ll convert more visitors into buyers. And you’ll spend less getting those customers. You see, you’ll be able to skip the expensive copywriter. Simply record an audio message yourself. An authentic message from you will do more than the best ad copy.

You’ll also get better conversions on your list opt-ins. Most people need to be led by the hand. So you just add a simple audio that says: Put your email and name into the form and submit. That alone can increase opt-in rates up to 310%!

How to use website audio

Put a welcome message that plays automatically on your site, A warm welcome can be the deciding factor. Grabbing their attention like this helps you keep them on your site.

A guided tour. The same principle the we used to boost opt-ins applies. You just explain what to do first, then next, etc. That includes filling in your order form!

Testimonials for your product or service. It’s good to get written testimonials. But an audio testimonial is better. You can just make up written one and people know that. Audio adds a level of higher believability. And will definitely increase your results.

Sneaky tick

Did you ever think of making a product just by recording some audio? You’ll be able to produce audio products faster than any other kind. Plus people love audio products. Think about how popular podcast are. And you can get someone to transcribe them for very little money. Then you’ve got an eBook, too – but it was easy to create!

Is it hard to add audio?

It’s not hard at all. There are quite a few audio streaming software programs out there. The software does all the work. The software records the audio, creates the button code, etc. Simply copy the code and paste it in your site. So don’t let this stop you.

In closing

Here’s a recap of the benefits. Using website audio will increase your conversion rates. No doubt your sales will go up. You will also increase your subscriber opt-ins. And you can use it to create products and sales letters quickly. It’s a less often used medium. But you’ll save a lot of time and money. Don’t be lazy! Add some audio today. ;-)

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Sneaky Affiliate Tricks

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Affiliate marketing can be very difficult to break into. The reason is because there is a lot of competition. What you need to do is come up with methods no one else is using. There’s also a lot of information out there about how to do affiliate marketing, so it can be confusing. Here’s one trick that almost no one else is using.

Video marketing

No one would deny the power and popularity of video. People love watching videos and that’s why they’re everywhere. About the only thing that keeps people’s attention anymore is video. So why wouldn’t you use it in your affiliate business?

Examples of how to use video for affiliate marketing:

  • Do a testimonial video
  • Walk-throughs
  • Do an ordering video
  • Do a preview video

Do a testimonial video

This is probably the easiest of all. Just click record on your web cam and start talking. Don’t worry about quality. Just seeing another real person endorsing a product helps your viewers decide to buy. And honestly, if you mess up it just makes it seem more authentic. You can literally just press record and talk. If you don’t want to be in front of the camera use one of the other methods.

Record a walk-through

This is a great way to promote something without selling it. You’re taking the role of teacher and showing how to use the product. And seeing it being used is a great way to make people want to buy it. If the product is useful, watching the tutorial makes them want to buy it. So pick some really helpful aspect of the product and show how to use that.

Ordering

This technique is super powerful. Do a screen capture of the ordering process. Nothing inspires your viewers to buy like watching you do it. In the first place it acts as social proof. In general people are more likely to something they’ve seen other people do. It also build your viewers trust. They are much more likely to take your advice to buy when you’ve taken it yourself. And let’s not forget about good old fashioned envy. It’s simple – you have it. Now they want it. You can add additional juice to this one with: You’re gonna have to place your own order if you want to see the members area.

Record a preview of the members area

Here’s an easy way to show the value of the product. You do a tour of the members area. They get to see everything they’ll receive when they order. And it helps soften the skeptics. It’s much easier to trust they’re getting something if they actually seen it.

Anyone can do it!

There’s no technical knowledge required. Anyone can create stunning videos with some easy-to-use software. The software really does all the work So there’s no need to even think about the technical side. Keep focused on the rewards:

  • Make more money Using videos in your affiliate marketing will dramatically increase your sales. People love video, so please use them.
  • Lower refund rates Less of your commissions will be clawed back, too. Your customers will know what they’re getting into ahead of time. So they’ll be less likely to refund.
  • Rise above the competition! Adding video is so simple. But pretty much no one does it. So, you’ll be way ahead of the crowd.

Take your affiliate promotions to a higher level and getting started with this now. The bottom line is that if you’re not using video, you’re losing money.

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Email List Building Strategies

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You need a list. That’s a given. It’s the one thing above all else that matters most. Because you can market to your list whenever you want. It’s like a renewable resource that allows you to make money on demand.

Here’s how to build a list:

There are 3 factors in list building you need to consider:

  • Your Opt-in Page
  • Your Bribe
  • The Opt-in Success Page

The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. This is where they will enter their email address. So, obviously it has to be well designed. And it needs to be simple to see how to opt in. And have a clear call to action.

If you fail to make a strong close, you’re wasting your efforts. Your call to action tells the visitor what to do. You opt-in rates will take a dramatic nose dive without it. The funny thing is that people just don’t know what to do unless you tell them.

You can take your opt-in page to the next level if you add a video to it. Adding video will help keep your visitors attention. It also allows you to tell them what to do several times. And after the video, you can make it just say “fill in the form now”.

Now, don’t worry if you have no idea how to make videos. It’s very easy to hire people for a couple hundred bucks to make one for you. Or you can get email list tools that have everything pre-built for you.

The Incentive – The next thing you need is an incentive to subscribe to your list. You have to give people a compelling reason to give your their email. Email privacy is very important to most people. So you have to give them a good reason to do it.

You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And something from which they can derive a benefit. It could be:

  • A report
  • Some useful software
  • A video tutorial
  • A multi-part email series

It all boils down to content. It’s got to be something helpful for your new subscribers. And nothing sells like “free”. But to get the email, it’s got to be a good offer.

If you’re worried about creating this content, don’t be. You can just pay someone else to make it for you. You just pick the topic and they create the training. One easy and effective bribe is a 5-part email training series. You can have ghost writers create emails for under $25 an email. So, you’ll get the whole series written for under $150.

Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. The first thing is that it delivers value to your subscribers. And second, it needs to make you money. One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don’t have to create the product. And make money right away from your list.

The Thank You Page – The last bit is the thank you page. This is where your visitor goes after opting into your list. It’s nice to give them some great content right away. This helps them feel they’ve made the right decision giving you their email. It also helps to build the relationship. It also makes them more likely to open your emails.

Again, a simple solution to this is to get an email marketing package that includes everything. You can also put the whole thing together on your own. And write it all yourself. Or hire ghost writers to write them for you.

In closing

It doesn’t matter if you do all of this yourself. Or pay a freelancer to write produce it all for you. Or if you get a ready-done package. The key is to start building your list. Once you’ve got it built. You’ve got a license to print money!

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Affiliate Business Tips

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If you’re not preselling, you’re losing money

If you want to make more money as an affiliate, you must presell.

Before we begin, we need to first define what preselling is. Preselling is both an art and a science. It’s a process of taking your reader and getting them ready to buy. Then when they’re ready, refer them to the product website so they can buy it. And if it’s done properly, the process is completely sub-conscious.

The gist is that you give your reader some useful information. And then refer them to the product website. In a second we’ll talk about how to do actually it. First, it’s important to understand why we do it. Here are a few benefits of preselling:

  • It builds trust – Once you have your readers’ trust, they will click your links more readily. Which obviously means you’ll make more sales.
  • Preselling is disarming – When you’re preselling vs. pitching, you’re reader doesn’t feel the need to be guarded. And in turn they read to understand what you’re saying. And your intention is conveyed more easily.
  • It creates buying readiness – Now they’re open to hearing what you’re telling them. Being open means, they are open to everything you give them. This includes the sales website you send them to! Sending them to the sales page in this state makes them more receptive to the actual pitch.
  • It increases your sales – They arrive at the product website prepped to buy. Open to the sales message and feeling safe. This dramatically boosts your sales rate!
  • It increases customer satisfaction – Your referral now feels like they decided to buy. Instead of feeling pressured or “sold”. And this leads to greater satisfaction with the product.
  • Your profits go up – Satisfied customers are less like to refund. Which means you keep more of your affiliate commissions.

Clearly preselling makes sense. You increase your profits. And produce happier customers. Everybody wins!

How does it work?

Now you know whey preselling is critical. So, hopefully you’ve decided to start preselling. So, let’s talk about how to make it work. Remember, there are two components – art and science.

The art of preselling

The first step is in getting your readers to trust you and open up. And the only method of doing this is to give exceptional value to your readers. Now, providing enough info to be useful, but still making them want more – that’s the art of it. The idea is that they want more and the sales page you send them to gives them more. And since they’re more open, they are more likely to make a purchase.

Scientific preselling

There’s also a specific formula you need to follow.

One of these key elements is the presentation of the information. You need to know where you’re going before you begin. In the end, you want to sell a specific product. How can providing information accomplish this goal? The first method is to provide enough info to get them started, but not enough to finish. The other method is to explain all the details and expose how difficult it is to do what you’re explaining. Whichever method, you send them to a product website that solves the problem you just created.

But you can’t link to your affiliate link. Instead, you use a direct link to the product website. When you do this, you’re click-throughs go way up. But how are you going to get credit for the sale, if you don’t include your affiliate link? This is all part of the science of preselling. You use an image tag to cookie your reader before they leave your site.

The next trick is to hyperlink specific words and phrases inside the content of the article you’re providing. People are used to clicking on hyperlinked words to get information they’re looking for. And when the words are in context like this, it makes perfect sense for your reader to click them.

Using this system, you’re virtually guaranteed to increase your affiliate business success.

Now for the bad news…

This process is not easy – at all! Let’s look at the skills required to pull it off: Good content. First of all, you actually have to write great articles and give value to your readers. Which means you need to be both knowledgable on the subject and capable of writing a high-quality article. Writing to presell. Yes, you must providing useful content. And you have to make the content accessible in order to provide value. While at the same time making them want more. Or make the information so overwhelming they realize they can’t do it on their own.

Choosing your products. You also need to determine what products you’ll be preselling. If you can manage to get the article written well. You’ve wasted all your effort if the product doesn’t sell well.

The technical know-how To be most effective you have to use the “covert cookie” method. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (But if you do it wrong, you won’t get paid for the traffic you send.)

Summary:

Now you’re armed with the information needed to effectively presell. Preselling properly will boost your affiliate profits up to 500%! It’s absolutely critical to do this every time – and to do it correctly. Take action now. The effort it takes is well worth the benefits…

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Traffic Generation Tips

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Everyone knows the number one thing you need to be successful online is traffic to your website. Of course you also need to have a valuable offer for your visitors – a reason for them to transact with you. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. The most crucial aspect of this process is getting the visitors to your site.

Let’s talk about how to generate traffic…

These are the best and fastest ways to get free visitors coming to your site:

  • Web 2.0
  • Articles Directories
  • Video Sites

OK, so how do they work?

Web 2.0

The term “Web 2.0″ is associated with websites that facilitate interactive information sharing and collaboration in a social media setting. These are great sites to work with because they allow you to participate in this content creation. And because of the highly interactive and popular nature of these sites, Google and other search engines “index” their content regularly. The benefit of this to you is that your content is now considered as part of these sites. So, if you place links to your own site inside your content, you get a search engine ranking benefit from those links. That’s the real benefit of adding content to this sites – search engine ranking means ongoing free traffic. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.

Article Websites

The next thing we want to talk about is article marketing. This is because article websites are really web 2.0 site. Just like web 2.0 sites, article websites allow you to upload your own content – as articles. And because they are also considered authority sites by the search engines you get all the benefits of other web 2.0 sites just by putting your articles on them. And the hidden benefit here is that your reach grows as other people take your articles and put them on their blogs and sites. And along with your article, they have to include your author information and a link back to you – so you get more free traffic and SEO benefits. Here are a couple article marketing traffic tips:

  • First, spend the time to determine your keywords
  • Write your article for the keywords you’ve chosen
  • Be sure to link to your site on the keywords you’ve chosen. Do this inside the article itself and in your author’s bio.

Video

And finally, we need to talk about getting traffic from videos. Here to we’re really looking at a web 2.0 sub-category. So, just like article marketing, video marketing enables you to add content to authority sites. And if all that wasn’t enough, you also stand a much stronger chance of getting a high search engine ranking for the keywords you want with video than you do with text-based content.

OK, so how do you do effective video marketing?

  • Get a YouTube account
  • Turn off all the modules in your account profile
  • Put relevant “tags” in your profile
  • Make sure to include in your profile a link to your site
  • Upload at least 1 video
  • Include your keywords in the title, description and tags

In closing…

This is a great overview to get your started generating massive traffic to your site.

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