If you’ve heard it once, you’ve heard it a million times. Lists make money. Building your own list is one of the last legitimate home based business opportunities. You can’t afford to ignore this powerful approach.
Why it works
Most people won’t open their wallets after seeing a marketing message only once. Repeated exposure is usually necessary to inspire action. The best way to reach someone more than once is by making them a part of your subscriber list.
People are also more likely to buy from those with whom the feel a trusting connection. You can use emails to your list to forge a personal connection. Relationship building creates an opportunity to encourage sales.
How to do it
Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze page is a landing page designed with a single purpose. It should persuade the reader to become part of your list. Anything else is completely extraneous.
In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This time-tested strategy can substantially boost your bottom line.
A great inducement isn’t enough to get the best results, however. Building a squeeze page the right way is just as important. We know that specific squeeze page techniques generate optimal results. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.
Squeeze page basics
First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.
Additionally, your squeeze page should have a concise, strong message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Don’t forget that your squeeze page only has one purpose – to build a list. You should choose every word with that goal in mind.
Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.
Summary
If you’re following those three pieces of advice and are offering a smart “bribe”, you’ll have a successful squeeze page! You’ll be able to build trust and credibility with your subscribers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.
You will dramatically improve your business by using these email list building secrets. It’s not a coincidence that top marketers all rely on their lists. The real money is in list building.
